Digital Marketing Training
The programme Basecamp is known for, rebuilt around AI-assisted workflows. SEO, performance, analytics and media planning, taught by people running live budgets.
- Who it is for
- Marketing teams, agency staff, and in-house performance and analytics functions.
- Format
- Live cohort, online or in person in Mumbai. Built on your accounts and your data.
- Duration
- Eight sessions across eight weeks, or a tailored corporate schedule.
Where Basecamp started
Digital marketing training is the practice this company was built on. We have taught the marketing and analytics teams at Times of India, Marico, OLX and Network18, among others, and the programme has been rebuilt many times as the channels underneath it changed.
The current rebuild is the biggest in years, because AI has changed the daily work of a marketer more than any platform update did.
Fundamentals still decide outcomes
Attribution that survives an audit, a measurement plan that answers a real business question, and a media plan with defensible assumptions. None of that has been automated away, and teams that skip it simply produce wrong answers faster.
We teach the fundamentals first and hard, then layer the AI-assisted workflow on top of a practitioner who already knows what a good answer looks like.
Taught on your accounts
Where governance allows, we work in your own analytics and ad accounts rather than a sandbox. Participants build the reports they will actually be asked for, and the measurement plan they leave with is one they can put into production.
Where that is not possible, we mirror your structure closely enough that the transfer is direct.
Indicative outline
Nothing here is delivered off the shelf. Every programme is rebuilt around your tools, your data and the work your team actually does, so the exercises use your material rather than a generic case study.
- 01Measurement foundationsWhat you are trying to learn, and what would count as evidence.
- 02GA4 and event designDesigning events that answer questions, rather than collecting everything.
- 03Attribution in practiceModels, their assumptions, and how to present uncertainty honestly.
- 04SearchTechnical, content and the shift in how discovery now works.
- 05Performance mediaStructure, budget allocation and reading a result correctly.
- 06Media planningBuilding a plan with assumptions someone can challenge.
- 07AI-assisted workflowsResearch, briefing, creative variants and reporting, with checks that hold.
- 08CapstoneA full measurement and media plan for a real campaign, reviewed live.